Boksnok announces rebranding, changes name to Lylli with new visual identity and product updates

The Swedish tech company Lylli, previously known as Boksnok, closed a seed round of 1.2 million Euro earlier this fall. The company now gears up for growth and further expansion, launching a new name and visual identity.  

Lylli is an app for mobile phones and tablets with digital children's books with read-out-loud functionality. Through commercial collaborations with large publishers such as Swedish Bonnier Carlsen and German Verlagsgruppe Oetinger, thousands of titles are available in the Lylli app, which is offered as a subscription service in the Swedish and German speaking markets. Today, several thousands of kids read with Lylli every week, but the ambition is to reach a broader market.

“It was important to involve our users in the process of developing our new brand and truly understand their needs. Our goal is to create a lasting brand that appeals to both parents and children. I’m very proud of the result and that it’s been so well received by our users,” says Magdalena Worrman, CMO at Lylli.

The new visual identity has been developed together with the award winning design agency Ehrenstråhle & Wågnert, whose previous clients include iZettle, H&M and Epidemic Sound. The new design is friendly, inspiring and playful, and in addition to a new color palette, typography and other graphic elements - the brand is brought to life with the help of three new characters that represent children of different ages. 

In connection to the rebranding, the new Lylli app comes with several product updates.

• Night mode. Many users will be thrilled to learn that you can now turn off the screen and continue to listen to the story with sound only - a highly requested feature to simplify bedtime routines.

• Search & discover. The Search feature has been adapted completely for children and their behavior to make it even easier to discover new books. 

• New books. A ton of new content has been added, from bestsellers such as Paw Patrol to local favorites such as Bamse 

“We’re happy to be working together with Lylli to secure a strong position for kids’ books in the digital world. With the Lylli app’s new design, the books are placed in an environment that we believe will attract more children and entice an increased interest for reading. We look forward to seeing the Lylli world develop further, says Frida Änges, Business Area Manager at Bonnierförlagen

For press images, click here.