Kids’ book app Lylli acquired by Spin Master – A leading global children's entertainment company

The Swedish children’s reading app Lylli™, launched in 2020, has been acquired by global children’s entertainment company Spin Master – known for world-class brands including PAW Patrol®, Toca Boca® and Piknik™.

Lylli is a digital reading and storytelling platform for kids that offers thousands of curated e-books and audiobooks designed to make reading fun and accessible for children aged 2–9. Its rich library of content originates from leading publishers and creators and can be read or listened to anywhere, anytime. 

The acquisition marks the next step in Lylli’s international expansion, joining Spin Master’s Digital Games Creative Centre, and strengthens its ability to spread high-quality digital reading experiences to children around the world.

“When we got started with Lylli in the middle of the pandemic, the goal was simple – to make reading magical in a digital world and to inspire the next generation of readers. Becoming a part of Spin Master, with their global reach and passion for children’s experiences, is a fantastic opportunity”, says Monica Fagraeus Lundström, CEO and co-founder of Lylli. 

Lylli has received significant recognition over the years, including winning Carnegie Investment Bank’s Entrepreneurs of Tomorrow Award in 2020, and has been backed by renowned investors such as Swedia Invest and H&M Fashion AB.

"This acquisition broadens our portfolio and gives us new ways to bring Spin Master’s beloved brands to life through digital experiences kids already love. Together with Piknik – our growing subscription of high-quality, fun games and learning experiences – this will strengthen our overall offering and helps us reach older audiences, reinforcing our position as a trusted destination for playful learning and experiences across all stages of development,” says Marc De Vellis, President of Digital Games at Spin Master."